Marketing

Looking to enhance your digital presence and brand awareness through email and/or social media marketing?
Social media marketing Email marketing

Social media marketing

I am here to assist and enable businesses to reach their target audience, generate new leads, and effortlessly increase brand awareness. From curating a carefully designed social media feed, to managing influencer campaigns and giveaway contests. 

I have experience in formulating marketing strategies as well as managing the successful implementation of these. And with proficient communication skills, a creative flair and exceptional attention to detail, I can provide you with effective social media and email marketing to help achieve your business goals.

Below are just some examples of the social media management and marketing tasks that I can support with or fully manage;

Social Media Management

  • Set up of social media account(s); i.e. Instagram, Facebook, Twitter, LinkedIn, Pinterest
  • Coordinate content across social media accounts
  • Review/audit social media accounts
  • Content marketing strategy
  • Editorial calendar creation and management
  • Copy writing and content creation of engaging, brand-aligned content
  • Source high-quality images and design branded graphics
  • Schedule consistent posts
  • Social media interactions; i.e replying to comments, direct messages (DMs), engaging with followers and other posts
  • Analysis of current social media performance
  • Strategy creation to achieve marketing goals

Managing Contests and Giveaways

  • Research potential sponsors and/or partnerships
  • Securing prizes, either sponsored or purchased
  • Set up contest on different social media and marketing platforms
  • Clear communication of the contest rules
  • Moderating entries
  • Winner announcement and follow-up

Managing Influencer Campaigns

  • Identifying relevant influencers to collab with
  • Pitching the product/service to potential influencers
  • Negotiation of advertising agreements
  • Managing payments to influencers
  • Tracking influencer ad campaigns
  • Tracking campaign results

Running Social Media Ad Campaigns

  • Target audience segmentation
  • Managing demographic settings to optimise ads
  • Competitor research
  • Design and copywriting for ads
  • Tracking actions
  • Evaluation of return on investment (ROI) of ad campaigns

Email marketing

Need someone to fully create and schedule a series of e-newsletters? Or design an eye-catching template for your own copy to be formatted? I am here to help.

I have extensive experience using email marketing software such as MailChimp and Constant Contact, as well as bespoke Customer relationship management (CRM) systems.

Below are some examples of how I can support you with email marketing campaigns.

Email Marketing Campaigns

  • Campaign content creation
  • Upload and format email campaigns
  • Scheduling email campaigns
  • Track and review analytics; i.e. opening rates, click through rates, unsubscribe rates

Managing Email Lists

  • Email list segmentation
  • Removing hard bounces and recurring soft bounces
  • Deleting unengaged subscribers
  • Updating subscription forms
  • Tracking effect and ROI of email campaigns
  • Track and review analytics; i.e. opening rates, click through rates, unsubscribe rates